Make it a story gets people and brands to move each other through powerful communication. Communication is vital in everything we do and incredibly hard at the same time. Your big ideas, ambitious goals and inspiring messages are of great importance to others. They are worthy of being heard. People want to connect and want to be triggered. Stories are the most powerful way to have an impact. And that’s why you should always make it a story.
After 29 years of living my story, telling stories to others and working in marketing, I realised the key to a successful story is the impact it has. By knowing how to use feelings to your advantage, how to imagine, empathise with your audience and truly connect, It was time to put it into words.